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Requires
I think a good way to reveal a secret is to make the audience think that the character (can be a romantic partner) will do a good thing, but he do something bad instead. The Indiana Jones with Sean Connery do that.
In Chinatown is the opposite. The audience and the protagonist think that Evelyn is a evil person in that scene. Everything points to that.
But then when the first gap show up we are surprised because the screenwriter lead the audience to think something else (that she is bad and maybe a killer). Of course also the character was forced to lie the all time. The reveal is logic.
The Strain (a new series) do the opposite. A character do good things for 20 minutes. But then, when he need to do one more good thing, the gap opens and we discover that he is a bad guy.
The protagonist don't discover that.